August 26, 2008
In simplest terms, marketing plans must focus on two things: 1) Your target market (who you're trying to reach) 2) What your market wants. Then develop your products, pricing and delivery strategy around these two fundamentals. Beyond that, form and contents vary widely. Usually a marketing plan includes market analysis, strategy, sales forecast and expense budget. The Chamber offers seven college caliber online courses in Marketing at our SmallBizU to help you succeed in your business. For more information go to our website at www.gainesvillechamber.com and click on “Chamber Services” and then click on SmallBizU or call Tim at 334-7105 x 323. To get ‘free” local help on developing your Marketing Plan contact the Small Business Development Center at (352) 334-7230 or SCORE at (352) 375-8278.