The Biz Wiz

What are some of the essentials of an effective web site and other ways to market my business on the internet?

The Chamber website is one of the most effective ways you can market you business on the internet. The Chamber gets an average of 14,000 hits per month! That’s a lot of visitors to the Chamber and potential customers to your business. Many of our members have recognized this as a valuable marketing tool and have increased their presence by upgrading to the next level by purchasing enhanced listing. Call us today at 352-334-7100 for more information.

An effective site will:

1. Easy access to information. Give visitors as many paths to information on your site as possible.

2. Provide your contact information. This includes phone, fax, email, mailing address, etc. Make sure your information is correct by logging on the Chamber site ….

3. Optimize your site with the appropriate Meta tags. Each web page contains hidden information that can be found by search engines. Some important Meta tags to include are the title, description and keywords that most people searching for your product or service are likely to use. Having the right set of Meta tags will make your web site much easier to catalog for search engines.

To learn “How to Market Your Business on the Internet” sign up for the SmallBizU Workshop on October 30th from 9:00 a.m. -12:00 p.m. at New Horizons. Space is limited to the first 36 people who sign up. To register go to www.gainesvillechamber.com. Click on “Events & Issues,” “SmallBizU Workshop.”

If you have a question for The Biz Whiz, e-mail or call Tim Ledvina at tim@gainesvillechamber.com or (352) 334-7105 ext. 323.